Winton Brand Campaign

By Campaign Brief

Says Kurt Bradley, creative partner at Brandspank: “Providing somewhere to live or raise a family is possibly the single biggest issue facing New Zealanders at the moment, it’s constantly in the headlines. The great thing about Winton, is not only are they building at scale, but they are very conscious of the role a wider neighbourhood has to play in someone’s life satisfaction – alongside a well designed, healthy home.”

Although Winton build houses, the campaign doesn’t focus on building, bench tops or soft close drawers.

Says Steve Thomson, creative partner, Brandspank: “No one on their deathbed thinks back to what bench top they had – but they might think back with affection on where they grew up and what adventures they got up to.”

Adds Bradley: “Having the right experience and partners involved was critical. Our collaboration with newly minted production company Joy Inc. was an important part in developing and executing the creative so beautifully.“

Sneakers Media have done a fantastic job of tailoring a wrap around media solution which is working hard and already delivering results.” Alongside primetime spots on TV, the campaign is supported with outdoor, digital and social to be rolled out over the coming months.”

Winton is a large scale property developer providing homes and lifestyles for New Zealanders up and down the country. The ad was shot on location at Northlake, one of Winton’s development sites in Wanaka.

Says Chris Meehan, CEO of Winton: “The strategy was perfect for us, we really enjoyed the process and are very happy with the outcome.”Creative will be subtly updated and evolve as the campaign continues keeping things fresh.

Says Thomson: “It was fun weaving our own personal experiences into the scripts and Mum is of course very happy her pies got a mention!”