Arthaus
Arthaus
Live Inspired
Live Inspired
- Services
- Branding
- Campaign
- Production
- Digital
- Copywriting
- Credits
- Simon Devitt
Arthaus, a premium boutique apartment development nestled in Auckland's prestigious Parnell district, demanded a brand identity as sophisticated and exclusive as its design and location. In a competitive market, a name, strategic approach, and visual identity were essential not only to attract potential buyers but also to mirror the artistic essence of the locale.
Arthaus
Live Inspired
Live Inspired
- Services
- Branding
- Campaign
- Production
- Digital
- Copywriting
- Credits
- Simon Devitt
Arthaus, a premium boutique apartment development nestled in Auckland's prestigious Parnell district, demanded a brand identity as sophisticated and exclusive as its design and location. In a competitive market, a name, strategic approach, and visual identity were essential not only to attract potential buyers but also to mirror the artistic essence of the locale.
Embracing the essence of time and place, 4AM collaborated closely with the architectural and development team to craft a compelling narrative - the 270-degree story. Inspired by the architectural landmarks, scenic vistas, and nearby galleries, this bespoke story, echoing the panoramic view from Arthaus across Auckland harbour to the Auckland Museum, served as the foundation for the brand's visual identity, reflected in its unique logo mark.
As a nod to Parnell's rich history, 4AM highlighted the colonial filigree that defines Parnell Rise, celebrating neighbouring landmarks through custom-illustrated icons. Renowned architectural photographer Simon Divett was commissioned to capture the essence of the surrounding architectural vernacular, creating a collection of artistic photographs that will be gifted as limited edition prints to new owners of the apartments, further enhancing the sense of place and community.
The brand identity masterfully captured the development's refined character, seamlessly blending artistry with luxury. From advertising to marketing collateral, signage, and website, the Arthaus brand resonates with sophistication and elegance, embodying the epitome of modern urban living in one of Auckland's most historic and culturally rich neighbourhoods.
Embracing the essence of time and place, 4AM collaborated closely with the architectural and development team to craft a compelling narrative - the 270-degree story. Inspired by the architectural landmarks, scenic vistas, and nearby galleries, this bespoke story, echoing the panoramic view from Arthaus across Auckland harbour to the Auckland Museum, served as the foundation for the brand's visual identity, reflected in its unique logo mark.
As a nod to Parnell's rich history, 4AM highlighted the colonial filigree that defines Parnell Rise, celebrating neighbouring landmarks through custom-illustrated icons. Renowned architectural photographer Simon Divett was commissioned to capture the essence of the surrounding architectural vernacular, creating a collection of artistic photographs that will be gifted as limited edition prints to new owners of the apartments, further enhancing the sense of place and community.
The brand identity masterfully captured the development's refined character, seamlessly blending artistry with luxury. From advertising to marketing collateral, signage, and website, the Arthaus brand resonates with sophistication and elegance, embodying the epitome of modern urban living in one of Auckland's most historic and culturally rich neighbourhoods.
