The Zone
The Zone
Question Everything
Question Everything
- Services
- Brand Strategy
- Brand Identity
- Motion Design
- Production
- Campaign
THE ZONE, an entertainment channel catering to aficionados of sci-fi, cult, horror, and fantasy genres, entrusted 4AM with the task of crafting its brand identity. With a deep understanding of the channel's aspirations and its passionate audience, 4AM embarked on a mission to create a brand that resonated deeply with fans and stood out in a crowded media landscape.
The Zone
Question Everything
Question Everything
- Services
- Brand Strategy
- Brand Identity
- Motion Design
- Production
- Campaign
THE ZONE, an entertainment channel catering to aficionados of sci-fi, cult, horror, and fantasy genres, entrusted 4AM with the task of crafting its brand identity. With a deep understanding of the channel's aspirations and its passionate audience, 4AM embarked on a mission to create a brand that resonated deeply with fans and stood out in a crowded media landscape.
Recognizing the importance of authenticity and community within this niche audience, 4AM set out to produce a brand that defied convention and embraced the spirit of inquiry. The concept of 'new discoveries through questioning' inspired the creation of THE ZONE Doorway, an iconic graphic device symbolising the gateway to exploration and adventure within the brand.
Karen Bieleski, SKY TV's Head of General Entertainment, commended 4AM's approach, stating, "The consistency of 4AM's approach to all aspects of the channel’s branding has resulted in a look and feel for THE ZONE which is both distinctive and memorable, and which beautifully conveys the otherworldly yet sophisticated nature of our content."
Recognizing the importance of authenticity and community within this niche audience, 4AM set out to produce a brand that defied convention and embraced the spirit of inquiry. The concept of 'new discoveries through questioning' inspired the creation of THE ZONE Doorway, an iconic graphic device symbolising the gateway to exploration and adventure within the brand.
Karen Bieleski, SKY TV's Head of General Entertainment, commended 4AM's approach, stating, "The consistency of 4AM's approach to all aspects of the channel’s branding has resulted in a look and feel for THE ZONE which is both distinctive and memorable, and which beautifully conveys the otherworldly yet sophisticated nature of our content."
