Winton
Winton
We Build Neighbourhoods
We Build Neighbourhoods
- Services
- Campaign Strategy
- Campaign Creative
- Production
- Digital
- Credits
- Troy Goodall
- Joy Inc
Winton doesn't just build homes; Winton builds neighbourhoods. This overarching message served as the foundation for a comprehensive campaign designed to highlight the profound impact of neighbourhoods on individuals and communities.
Winton
We Build Neighbourhoods
We Build Neighbourhoods
- Services
- Campaign Strategy
- Campaign Creative
- Production
- Digital
- Credits
- Troy Goodall
- Joy Inc
Winton doesn't just build homes; Winton builds neighbourhoods. This overarching message served as the foundation for a comprehensive campaign designed to highlight the profound impact of neighbourhoods on individuals and communities.
In 2021, 4AM partnered with New Zealand property developer Winton to launch a national brand campaign to raise awareness and showcase the brand's unique identity.
At the heart of the campaign was a captivating 45-second TV spot, capturing the essence of Winton's philosophy and the transformative power of neighbourhoods. The spot emphasised the role of neighbourhoods in shaping individuals and creating lifelong memories, setting Winton apart as a visionary in the industry.
The campaign tapped into a sense of Kiwi nostalgia and community spirit, resonating with audiences on a deeply emotional level. Through the story of a young boy on a scooter, viewers are transported back to the simple joys of childhood and the sense of freedom found within a vibrant neighbourhood. The use of Simple Minds' "Alive and Kicking" added an extra layer of emotion, evoking feelings of positivity and reminiscence.
In addition to the TV spot, a nationwide out-of-home campaign targeted digital advertising, and social media activations were deployed to amplify the message. The iconic 'scooter boy' became a recognizable symbol of the Winton brand, driving strong campaign recognition and recall among audiences. The immediate increase in website traffic served as tangible evidence of audience engagement and resonance with the campaign.
Through thoughtful storytelling and strategic brand activations, Winton's neighbourhood campaign successfully reinforced the brand's commitment to building not just houses, but thriving communities where memories are made and cherished for a lifetime.
In 2021, 4AM partnered with New Zealand property developer Winton to launch a national brand campaign to raise awareness and showcase the brand's unique identity.
At the heart of the campaign was a captivating 45-second TV spot, capturing the essence of Winton's philosophy and the transformative power of neighbourhoods. The spot emphasised the role of neighbourhoods in shaping individuals and creating lifelong memories, setting Winton apart as a visionary in the industry.
The campaign tapped into a sense of Kiwi nostalgia and community spirit, resonating with audiences on a deeply emotional level. Through the story of a young boy on a scooter, viewers are transported back to the simple joys of childhood and the sense of freedom found within a vibrant neighbourhood. The use of Simple Minds' "Alive and Kicking" added an extra layer of emotion, evoking feelings of positivity and reminiscence.
In addition to the TV spot, a nationwide out-of-home campaign targeted digital advertising, and social media activations were deployed to amplify the message. The iconic 'scooter boy' became a recognizable symbol of the Winton brand, driving strong campaign recognition and recall among audiences. The immediate increase in website traffic served as tangible evidence of audience engagement and resonance with the campaign.
Through thoughtful storytelling and strategic brand activations, Winton's neighbourhood campaign successfully reinforced the brand's commitment to building not just houses, but thriving communities where memories are made and cherished for a lifetime.
