Fox Group
Fox Group
Invested in Property Finance
Invested in Property Finance
- Services
- Brand Strategy
- Brand Identity
- Brand Implementation
- Art Direction
- Copy Writing
- Credits
- Carmen Bird
In the competitive landscape of property development financing, securing funding can be daunting. Traditional lenders set high standards, leaving many developers without viable options. Recognising the need for a fresh approach, Fox Group, a property investment fund, aimed to redefine trust and transparency in their industry. They sought to appeal to modern investors and developers by embracing digital transparency and eschewing shortcuts.
Fox Group
Invested in Property Finance
Invested in Property Finance
- Services
- Brand Strategy
- Brand Identity
- Brand Implementation
- Art Direction
- Copy Writing
- Credits
- Carmen Bird
In the competitive landscape of property development financing, securing funding can be daunting. Traditional lenders set high standards, leaving many developers without viable options. Recognising the need for a fresh approach, Fox Group, a property investment fund, aimed to redefine trust and transparency in their industry. They sought to appeal to modern investors and developers by embracing digital transparency and eschewing shortcuts.
With this vision, 4AM, began crafting a brand identity that would resonate with Fox Group's ethos. Through strategic workshops, we developed the mantra of 'Outsmart the Wolves,' emphasising innovation and differentiation. The resulting brand identity positioned Fox Group as a beacon of trust and integrity in a sea of conventional finance entities.
Key to the brand's visual identity is the creation of a distinct toolbox. Two key graphic elements took centre stage: an abstracted fox monogram symbolising agility and intelligence and a unique pattern serving as a visual motif across various design executions. This sophisticated and contemporary design language set Fox Group apart from the staid imagery prevalent in the industry.
With this vision, 4AM, began crafting a brand identity that would resonate with Fox Group's ethos. Through strategic workshops, we developed the mantra of 'Outsmart the Wolves,' emphasising innovation and differentiation. The resulting brand identity positioned Fox Group as a beacon of trust and integrity in a sea of conventional finance entities.
Key to the brand's visual identity is the creation of a distinct toolbox. Two key graphic elements took centre stage: an abstracted fox monogram symbolising agility and intelligence and a unique pattern serving as a visual motif across various design executions. This sophisticated and contemporary design language set Fox Group apart from the staid imagery prevalent in the industry.
