Sunfield
Sunfield
Today is ‘one day’
Today is ‘one day’
- Services
- Campaign Creative
- TVC Production
- Credits
- Joy Inc.
- Jae Frew
- Simon Patience
"One day" we will live in neighbourhoods powered by the sun, where parks replace roads and communities thrive. Today is that "one day." In 2021, 4AM collaborated with New Zealand property developer Winton to launch a groundbreaking campaign for Sunfield—a visionary neighbourhood designed around people, not cars, and fueled by solar energy.
Sunfield
Today is ‘one day’
Today is ‘one day’
- Services
- Campaign Creative
- TVC Production
- Credits
- Joy Inc.
- Jae Frew
- Simon Patience
"One day" we will live in neighbourhoods powered by the sun, where parks replace roads and communities thrive. Today is that "one day."
In 2021, 4AM collaborated with New Zealand property developer Winton to launch a groundbreaking campaign for Sunfield—a visionary neighbourhood designed around people, not cars, and fueled by solar energy.
The campaign aimed to garner support and sell the vision of a radical, car-less, and solar-powered suburb by showcasing that the technology already exists. Through bespoke illustration and animation, the creative executions were designed to shift the conversation from scepticism to enthusiasm, prompting viewers to ask, "Why aren't we doing this already?"
Despite facing logistical and creative challenges during Auckland's level 3 lockdowns, the Sunfield campaign emerged as a testament to the resourcefulness and resilience of our team, client, and partners. The high-quality work produced during these difficult circumstances exemplifies our unwavering commitment to excellence and innovation.
The response to the Sunfield campaign has been overwhelmingly positive, surpassing all previous metrics for this brand. It has sparked widespread enthusiasm and excitement, propelling Sunfield to the forefront of conversations about sustainable living and urban development in New Zealand.
As we continue to pioneer the future of sustainable living with Winton, Sunfield stands as a beacon of hope and inspiration for communities striving to create a greener, more vibrant future.
In 2021, 4AM collaborated with New Zealand property developer Winton to launch a groundbreaking campaign for Sunfield—a visionary neighbourhood designed around people, not cars, and fueled by solar energy.
The campaign aimed to garner support and sell the vision of a radical, car-less, and solar-powered suburb by showcasing that the technology already exists. Through bespoke illustration and animation, the creative executions were designed to shift the conversation from scepticism to enthusiasm, prompting viewers to ask, "Why aren't we doing this already?"
Despite facing logistical and creative challenges during Auckland's level 3 lockdowns, the Sunfield campaign emerged as a testament to the resourcefulness and resilience of our team, client, and partners. The high-quality work produced during these difficult circumstances exemplifies our unwavering commitment to excellence and innovation.
The response to the Sunfield campaign has been overwhelmingly positive, surpassing all previous metrics for this brand. It has sparked widespread enthusiasm and excitement, propelling Sunfield to the forefront of conversations about sustainable living and urban development in New Zealand.
As we continue to pioneer the future of sustainable living with Winton, Sunfield stands as a beacon of hope and inspiration for communities striving to create a greener, more vibrant future.
